Brain Box

I've been working on the branding for a new pizza shop my buddy Brian Dwyer is opening up on Frankford Ave next year. Right now the shop is still in the planning and construction phase. So Brian and my roommate Auston, who's one of the chefs, have been cooking up pies and delivering them to small businesses in the neighborhood to get an idea of what people are thinking. So for fun Brian got ahold of a bunch of blank delivery boxes and we spray-painted the logo onto them with a stencil I made based off the logo. When the store opens in 2012 the logo and the branding will look much different, but for now, while everything is in the preliminary stages this DIY style is much more fitting.

If you haven't heard about Pizza Brain and you live in Philadelphia, I don't know know what you've been paying but it certainly hasn't been attention. The long and short of it is that Pizza Brain is an artisan pie that celebrates pizza as a food and pizza in pop culture. It also boasts the Guinness Record for "World's Largest Collection of Pizza Related Items."

Wild Implementing!

Yo, I never expected the Melting Bart with Diamonds that I drew earlier this summer to be used quite like this. Brain and Joel printed out a giant 5 foot tall, full-color copy and then rigged it to light up. This was all for their downstairs debut of Wildstyle at The Barbary. You can see in the image that they even made a huge backdrop of the logo to sit behind the DJ booth and then flanked the whole thing with back-lit, hole-punched boards. They really went all out. I wish I could have been there to see when all these great materials premiered a couple weeks ago. But I was in Ohio with my girlfriend, Brittany, salivating over the photos on Facebook from the night prior. They certainly took my images a step further than I could have ever dreamed. My hat's off to them.

The Streets Are Dangerous

This got posted on the Streets Dept blog last week. I gotta admit that I was pretty proud to see some of my work get the little attention it did. The truth is that I didn't even go out and do this. This vandalism was the work of Brian Dwyer and Joel Evey as part of a promotion for the DJ night at the Barbary.