Type Hype - Klinghoffer Carpet One

I've passed by this sign probably hundreds of times biking between 8th and 9th on Bainbridge, but I've but never noticed it until yesterday. I think this is sign is particularly interesting because most hand-made type these days is designed to be intentionally imperfect. But in this case of this sign, the same effect is achieved but with lettering that was made unintentionally imperfect. And within its imperfections we can read its sincerity.

I can almost guarantee you this sign was not meant to look this way. It was probably meant to look "better" than it does. I bet the person that painted this wanted it to look as though a machine laser-cut each letter and pasted them onto the wall. But they didn't have a machine. So they made due and used their hands and some paint with whatever skill they had. So since Klinghoffer Carpet One couldn't hide behind the perfection of a computer, they got a much more honest final product.

This is an authentic example of hand-made typography. This is what some artists and designers try and emulate in their work (mine included), but you can't copy its truth. Its faults make it perfect. Isn't it remarkable?